How much does a Meta ads specialist cost?

Pricing depends on ad spend, number of campaigns and how much creative support you need. Book a free audit call and I'll recommend a plan that fits your budget, or order a fixed package through Fiverr or Upwork.

What is the difference between a Meta ads specialist and a Facebook ads manager?

They are mostly the same role. Meta owns Facebook and Instagram, so a Meta ads specialist or Facebook ads manager runs ads across both platforms from Meta Ads Manager.

How long before Meta ads show results?

Most accounts need 1–2 weeks of testing for Meta's learning phase. Clear results usually show within the first month, as long as tracking is set up correctly.

Do you work with small budgets?

Yes. I work with growing Shopify stores and small businesses as well as larger accounts. On a smaller budget we focus on fewer campaigns and stronger creatives.

Meta Ads Specialist & Facebook Ads Manager

Meta Ads Specialist and Facebook Ads Manager for Shopify & UK Brands

I plan, launch and scale Facebook and Instagram ads that are judged on sales and leads, not likes. As your Meta ads expert, I handle the whole account: tracking, structure, creative testing and budget, with a plain-English report every week.

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What a Meta ads specialist does for your business

Running ads in Meta Ads Manager is easy. Making them profitable is not. A good Meta ads specialist (also called a Facebook ads specialist or Meta ads manager) connects three things: accurate tracking, the right campaign structure, and creatives that stop the scroll. When one of these is missing, Meta's algorithm optimises for the wrong people and budget is wasted.

As an expert media buyer, I've spent 3+ years managing Meta, Google and TikTok budgets for 100+ clients, from Shopify stores to UK travel and service businesses. My job is simple: find what's profitable, cut what isn't, and scale the winners carefully.

What's included in Meta ads management

Account & tracking audit: pixel, Conversions API, events and attribution checked before a penny is spent.
Campaign structure: prospecting, retargeting and Advantage+ campaigns set up around your margins and goals.
Audience strategy: broad targeting, interest stacks, lookalikes and custom audiences from your customer data.
Creative testing: hooks, angles and formats (static, video, UGC) tested in a structured way, with briefs for your designer.
Budget & bidding: daily optimisation, cost caps where they help, and careful scaling of winning ad sets.
Weekly reporting: spend, ROAS or cost per lead, what changed and what's next, in plain English.

Facebook ads manager for e-commerce and lead generation

Shopify & WooCommerce stores

Sales campaigns, catalogue (dynamic product) ads, seasonal offers and retargeting, measured on ROAS and profit after ad spend.

UK service & travel businesses

Lead forms, landing pages and WhatsApp/Messenger campaigns built to bring qualified enquiries at a cost per lead that works for your sales team.

How I work as your Meta ads expert

Free audit call: we look at your account, tracking and offer together.
Fix tracking first: Facebook pixel setup and Conversions API so Meta learns from real purchases or leads.
Launch & test: structured creative and audience tests in the first 2 weeks.
Optimise & scale: cut losers, scale winners, report weekly.