What ROAS should an e-commerce store expect from Meta ads?

It depends on margins, price point and offer. Many stores need a ROAS of 2–4 to be profitable. I set a target ROAS from your margins before launching, then optimise towards it.

Do I need Google Shopping as well as Meta ads?

Meta creates demand by showing products to new people; Google Shopping captures people already searching. Most growing stores benefit from both, with tracking that compares them fairly.

How soon will I see sales?

Some accounts get sales in the first days. Most need 1–2 weeks of testing before results stabilise, as long as tracking is correct.

E-commerce Ads Specialist for Shopify Sales

E-commerce Ads That Sell Products Profitably

I run sales-focused ad campaigns for Shopify and WooCommerce stores on Meta, Google and TikTok. Every account starts with clean purchase tracking, then structured creative testing and careful scaling, measured on ROAS and profit, not clicks.

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What's included

Tracking first: Shopify pixel setup or Pixel + Conversions API so every order is counted with the right value.
Meta sales campaigns: Advantage+ shopping, prospecting and retargeting with a clear budget split.
Catalogue ads: dynamic product ads that show shoppers the exact products they viewed.
Google Shopping & Performance Max: capture buyers already searching for your products. See Google Ads.
TikTok ads: UGC-style video for younger, mobile-first audiences. See TikTok & Snapchat ads.
Offers & seasonality: launches, sales and peak-season plans (Black Friday, Christmas, Ramadan, summer).

Results from e-commerce accounts

6.54 ROAS with 704 website purchases at $56.99 per purchase.
812 website purchases on a 33.5K ad budget for an online store in the Gulf.
763 conversions from a TikTok campaign with 424K impressions.

One US Shopify client wrote that sales had "stopped out of nowhere"; after an audit of their Meta campaigns, pixel and store, sales returned to comparable performance within one month.

Who it's for

Shopify and WooCommerce brands in the UK, US, Canada, Australia, Europe and the Gulf, from new stores making their first sales to established brands that need an experienced media buyer to scale.

E-commerce Ads That Sell Products Profitably

What's included

Results from e-commerce accounts

Who it's for

E-commerce Sales Ads: common questions

More ways I can help

Let's find what's holding your ads back