Industries I generate leads for
- Roofing: roof replacement, repair and inspection leads by service area.
- HVAC: AC installation, heating repair and maintenance plans.
- Construction & remodeling: kitchens, bathrooms, extensions and new builds.
- Real estate & property: buyer, seller, rental and off-plan property leads.
- Home services & solar: plumbing, cleaning, landscaping, solar installation and more.
How I keep lead quality high
- Qualifying questions in Meta instant forms (budget, timeline, location, property type).
- Higher-intent forms and landing pages when cheap leads aren't converting.
- Service-area targeting by postcode, ZIP code or radius.
- Call and WhatsApp ads for businesses that close best on the phone.
- CRM feedback loop: qualified and closed leads sent back to Meta and Google as offline conversions. See CRM & lead automation.
Lead generation results
- 1,175 leads at $2.55 cost per lead from a Meta lead generation campaign.
- 531 website leads at $8.14 cost per lead with pixel and Conversions API tracking.
- 1,055 instant-form leads from a single ad set at $0.22 per lead.
A Fiverr client wrote: "He built a well-organized campaign with a lead form that's bringing in quality inquiries for my business. He also connected the leads to our CRM."