What's included
- Keyword research by intent, with match types and negative keywords to cut wasted spend.
- Search campaigns for local services: "roofer near me", "AC repair", "kitchen remodel".
- Shopping & Performance Max for e-commerce product feeds.
- Conversion tracking with GA4, Google Ads tags, calls and form submissions via Google Tag Manager.
- Bidding strategy moved from clicks to conversions once data allows.
- Monthly search-term reviews and ad copy testing.
Result
A Google Ads conversion campaign delivered 215 conversions at $8.98 per conversion on $1.94K spend.
A US client wrote: "A very thoughtful and deep knowledge of Google/Facebook ad management services. Improved both Ads and their performance within days!"