Guides on Meta ads, Google ads, tracking and lead generation
Practical, no-fluff guides from real ad accounts, written by Rashid Khaliq, expert media buyer.
Facebook Ads for Roofing Companies: A Practical Lead Generation Playbook
How roofing contractors can get qualified roof replacement and repair leads from Facebook and Instagram ads: targeting, lead forms, creatives, tracking and follow-up.
Read guide →Tracking · 7 min readHow to Set Up the Meta Conversions API on Shopify
Step-by-step guide to setting up the Meta pixel and Conversions API on Shopify with the Facebook & Instagram app, maximum data sharing, deduplication and testing.
Read guide →CRM & automation · 6 min readHow to Send Facebook Lead Ads to Your CRM with Zapier
Connect Facebook and Instagram lead ads to HubSpot, GoHighLevel, Google Sheets or any CRM with Zapier, plus instant WhatsApp or email alerts. Step-by-step guide.
Read guide →Strategy · 6 min readMeta Ads vs Google Ads for Local Service Businesses
Should roofing, HVAC, construction and real estate businesses use Facebook ads or Google Ads? A practical comparison of intent, cost, lead quality and when to use both.
Read guide →Let's find what's holding your ads back
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